Executive Director, Smart Holding

As Executive Director of Smart Holding, Natalia Davydova oversees the implementation of strategic decisions, drives key transformation initiatives, enhances operational efficiency across the Group’s businesses, and optimises core business processes.
With extensive experience in business management and a proven track record of leading transformation projects, Natalia brings a strong strategic vision and leadership skills that enable the Group to achieve its ambitious goals.
In addition to her core responsibilities, Natalia continues to lead SMART BUSINESS SERVICE LLC, a corporate service company that has successfully supported the Group’s operations since 2017.
Her professional expertise and leadership are instrumental in streamlining operations, driving business growth, and delivering on Smart Holding’s strategic objectives in a dynamic market environment.