Smart-Holding Presents Updated Company Logo


Кiev, 31 October 2013 – Smart-Holding officially presents the Company's updated logo.

The logo uses new fonts and colour palette. It has become brighter and more expressive. It was designed by Ukrainian Visualizers design studio.

‘The designers' task was to ensure succession of images and solve a number of issues that have arisen when placing the old logo on different carriers. They have done a big job in updating the Company's brand book. The Company has submitted an application to the Patent Office of Ukraine,' said Yevgeniy Zagorulko, the Head of the PR Department at Smart-Holding.

The Company has started to use its new logo. In particular, it can be seen on the T-shirts of the FC Sevastopol players sponsored by Smart-Holding.

The new logo and the updated brand book of Smart-Holding are available on the Company's website:


is one of the largest investment groups in Ukraine with focus on the key industries of the economy, including mining and metals, oil and gas, banking, shipbuilding, real estate and agriculture.

Smart Holding’s strategy is aimed at efficient management of diversified portfolio of the Group’s assets by increasing its cost in the long run and search of new directions for business development. Smart-Holding participates in other projects as a strategic and portfolio investor.

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Visualizers is a Ukrainian design studio. It was established in September 2007 by Maksim Avramenko and Mikhail Pashchenko. The studio's main activity area is graphic and informational design.

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