Elena Haritonova Takes Charge of Veres Agro-Food Group


Elena Haritonova has been appointed CEO of Veres Group.

Olena has 24 years of experience in national and international markets in such companies as Nestle Ukraine, Coca-Cola Ukraine, Ukrsibbank BNP Paribas (Ukraine), Beiersdorf (Ukraine and Germany), and PZ Cussons (Nigeria).

Prior to joining Veres, Elena held the post of Executive Director at Natural Juice Holding (Uzbekistan).

Elena Haritonova possesses extensive expertise in transformation of business models and development of strategies for promotion of new brands and relaunching of product portfolios.


Veres Group, which is part of Smart Holding investment group, is a vertically integrated FMCG business specializing in the production of foodstuff, including canned food products and sauces.

The Group is comprised of two processing enterprises and two agricultural sub-divisions, as well as a logistics centre for storage of food products. The latter also includes the largest mushroom growing farm in Ukraine. The Group’s facilities process up to 25,000 tons of fruits and vegetables annually.

The export geography of products under Veres trademark covers more than 35 countries. The Group’s share in the domestic market of Ukrainian canned fruits and vegetables reaches 30%. The Group is one of the TOP-3 producers of canned vegetables in Ukraine.

Smart Holding is one of the largest investment companies in Ukraine. Smart Holding’s interests are focused on industries that are key to the country’s economy. Companies of Smart Holding Group invest in metals and mining, oil and gas sectors, agriculture, shipbuilding, logistics and infrastructure, as well as real estate.